Hebner Advisories

• Help evaluate and deploy proven strategic marketing imperatives

• Ensure an unwaivering commitment to achieving business outcomes

• Explore AI use cases and the innovation of marketing causality

• Apply decades of B2B experience across the marketing lifecycle 

• Harness best practices of a network of digital go-to-market experts

• Employ a data-driven, evidence-based model to recommendations

• Conduct initial engagement at no-cost to explore opportunities

• Customize to YOUR objectives in a vendor independent manner

• Provide rates flexibility:  hourly, project based, virtual, in-person, etc.

In today's digital marketplaces, creating brand equity is more critical than ever. And it does not need to be an expensive endevour.

It starts with an enduring and inspiring vision fueled by a repeatable methodology to drive: 

• Awareness
• Consideration
• Relevancy
• Action

My approach establishes a holistic brand to demand to sales to success flywheel.

A storyline is key to driving a contextual point of view across all touch-points, energizing relevancy and shaping market narratives.

And without an actively promoted narrative its more difficult to build brand equity that are:

• Asperational
• Cohort centric 
• Journey driven
• Evidence rich 

My approach creates an actionable strategic narrative blueprint to guide your organization.

Messaging often tries to do to much and gets lost in what it does vs. the value it delivers.

A well crafted messaging architecture expresses value within a progressively discovered storytelling framework that is:

• Simple & clear
• Provocative
• Differentiated
• Memorable

My approach takes a cohort perspective to drive outcomes across the buyer journey.

Buyer journeys are the heart and soul of a go-to-market model. Bestt performers digitally integrate the entire experiential lifecycle:

• Narrative
• Brand
• Demand
• Sales
• Success

My approach is designed to drive ongoing engagement throughout the journey in a  data-driven, personalized manner. 

The art of storytelling is a critical success factor, especially in today's crowded markets.

And the best stories are those that highlight successes and challenges overcome:

• Business sparklers / proof points
• Innovation that matters
• Client stories and ROI

As someone with extensive media, press, analyst and customer experience, I can help you company hone the art of storytelling.

Proven AI best practices are transforming the discipline - from an art form to a science.

While AI use cases are endless, realization of ROI requires a more holistic approach:

• Dynamically prospecting
• Automating buyer journeys
• Real-time personalization
• Optimizing the lead funnel

My approach is to help build innovative, yet practical, AI marketing strategies.