Hebner Advisories

• Evaluate new product and service innovations to drive differentiation. 

• Ensure practical approaches by assessing your ability to execute

• Inspire innovation roadmaps fueled by emerging AI technologies

• Apply experience gained from managing numerous products

• Harness the best practices of technology and business experts

• Research data-driven and evidence-based approaches to innovation

• Conduct initial engagement at no-cost to explore opportunities

• Customize to YOUR objectives in a vendor independent manner

• Provide rate flexibility:  hourly, project based, virtual, in-person, etc.

Driving sustained product and service differentiation with alignment to customer needs starts with a data-driven approach.

Well designed planning models are invaluable in understanding current and future potential:

• Strengthens 
• Weaknesses
• Opportunties
• Threats
• Viability

I can help apply a proven SWOT-V framework to create a realistic, unbiased point of view.

Given the crowded market in most product segments and the pace of innovation, its critical to establish clearcut differentiation.

My experience has taught me that differentiation often exists but is hidden and that "differentiation" is in the eye of the buyer.

• Uniqueness
• Multifaceted vs Singular
• Experiential & Quality
• Ecosystem-driven

I can help assess, surface and recommend action plans to establish your differentiation.

Even when clear differentiation and alignment to customer needs are present, a product's value can sometimes gets lost in translation. 

A differentiated value proposition is multi-faceted integrating factors such as: 

• Cohorts
• Emotional
• Visualization
• Simplicity
• Visionary

I can help you crystalize your value statement using proven tools and methodologies.

One of the immutable laws of high-tech is that buying decisions often take into account future roadmaps, not just current capabilities.

AI is a critical part of an innovation agenda but must balance risks & awards involving your:

• Visionary purpose
• Innovation commitments
• Ability to execute
• Customer journeys

I can help create an innovation agenda specific to your products and customer sets.

In today's digital marketplace, value-chains that interconnect data & services across an ecosystem of partners is critical to success. However, this involves many considerations:

• Business model design
• Value-add differentiation
• Partner prioritization
• Technology considerations
• Integrated go-to-market

I can help you create value-chain strategies that deliver low-cost ways to strengthen differentiation and expand into new markets.

One of the biggest challeges facing product managers is uncovering and actioning hidden factors that effect a products success:  

• What are the root causes?
• Why do things happen?
• Are there confounding factors?
• What if we do this?
• How do I limit bias?
• How do actions effect outcomes?

I can help you apply a causality-driven product management discipline to improve planning, problem solving and decision intelligence.