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    • About Me
    • AI for Business
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    • Causal AI
    • AI Talent
    • Partner Ecosystem
    • Editorials
  • Home
  • About Me
  • AI for Business
  • Product Innovation
  • Strategic Marketing
  • Causal AI
  • AI Talent
  • Partner Ecosystem
  • Editorials

Hebner Advisories

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Summary

  • Impactful technology and go-to-market strategist, specialized in the digital technology flywheel - Data, AI, Cloud and the economics of As-a-Service" platforms


  • Dynamic executive leader who applies an integrated technical, business, and financial acumen to achieve a sustained history of outcomes


  • Extensive executive leadership experience across numerous software, infrastructure, ecosystem, and technnology services businesses


  • Experience in launching new digital products and services within large corporations and AI startups


  • Career mentor with a history of building motivated, outcome-driven organizations that thrive on cross-functional insights and collaboration

Highlights

Highlights

Highlights

  • Designed IBM’s corporate marketing strategy, global campaign blueprint and strategic narrative 


  • Led the creation of IBM’s AI for business strategy, portfolio positioning, strategic messaging, and journey to AI campaigns


  • Co-led the transformation of IBM’s watsonx AI and analytics portfolio into a hybrid cloud data fabric & AI platform


  • Deployed the IBM's first digital channels and as-a-service experiences across its software and tech services businesses


  • Managed demand generation and sales pipeline for IBM’s aggregate $26B enterprise software business


  • Led the marketing and product strategy organizations for three of IBM’s largest enterprise software businesses


  • Created IBM’s first large-scale business partner programs resulting in 1000+900 new go-to-market partnerships a


  • Managed strategic partnerships across major organizations that established an array of new e-business open standards

Experience

Highlights

Highlights

  • CMO, Data & AI for Business, IBM


  • CMO & VP Product Management, Cloud and Smarter Infrastructure (IoT), IBM 


  • CMO & VP Product Management, AppDev Platforms, IBM


  • VP, Marketing, Hybrid Cloud & AI, IBM


  • VP, Corporate Marketing Strategy, IBM


  • VP, Digital Channels, Tech Services, IBM


  • VP, Demand Generation, Software, IBM


  • VP, Developer & ISV Relations, IBM


  • Director, Product Management, WebSphere Platform, IBM


  • Director, e-business Open Technology Strategy, IBM


  • Program Director, Application Architecture, IBM

Certifications

Certifications

Certifications

  • Executive Leadership Academy 
  • AI for Business  - Wharton 
  • Causal AI - causaLens
  • Financial Accounting - Harvard
  • Hybrid Cloud Architectures - IBM

Education

Certifications

Certifications

B.S in Computer Systems Engineering

Economics Minor

University of Massachusetts, Amherst

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Hebner Advisories

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